Setting up a dating service

How to Start a Dating Service Business

You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses. Research your local market to see if there are other dating services that target a similar market.

Rules and regulations

Find out what services they offer, where they advertise and their approach to attracting clients. Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Come up with a list of services you plan to offer. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential.

Getting Started

Use your research to come up with a clever, attention-grabbing name for your dating services business. Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business. Find out how to register your business as a legal entity in your state and get your company registered. Purchase general liability business insurance to protect your company from potential litigation.

Create a client contract. Make sure you set ground rules for your services on what is and is not acceptable.

How to Set Up Your Own Dating Service

Remember your service is to help those looking for love and not just to set people up to make money. Continue to market yourself. Keep your company name out there with fliers, advertising, and word of mouth. Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other.

Tips If working in an office, have a wall of photographs of your clients. This helps you see who you are working for and also helps when others looking for love come to you.

Online dating service - SmartCompany

The visual aid of pictures can help them narrow down the type of person they are searching for. Make it clear to your clients that you are a dating service committed to helping people find love, not just for sexual encounters. Do not forget to screen your clients. Make sure you check background records for criminal activity. Article Info wikiHow is a wiki similar to Wikipedia, which means that many of our articles are written collaboratively.

Dating In other languages: Did this article help you? Cookies make wikiHow better. By continuing to use our site, you agree to our cookie policy. The industry to a large extent, has performed pretty well over the years as a growing number of eligible singles turn to the internet to look for mates and love. Going forward, the percentage of households with access to the internet is projected to continue rising throughout the period, which will in turn help expand the consumer market for online dating services. The Dating Services industry that matchmaking services business is a part of is indeed a large industry and pretty much active in most countries of the world and countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al are highly profitable destinations.

The industry is projected to grow at a 5. It is important to state that eHarmony and Match Group have the lion market share of the available market in the industry. The dating services industry will continue to blossom because more and more eligible bachelors and spinsters will emerge and realize that somehow they would need the services of a matchmaking services company to help them connect with other eligible singles, to find love and live a fulfilled life. From all available statistics, it is safer to say that the dating services industry is growing steadily despite the competitive nature of the industry.

One thing is certain, if you are well positioned both online and offline , you have the required business skills, networks and you have a robust assemblage of eligible spinsters and bachelors under your network, you are likely not going to struggle to compete favorable in the dating services industry. Other factors that encourage entrepreneurs to start their own matchmaking services company could be that the business is easy to set up and the start — capital is indeed affordable; you can actually start your own matchmaking services company from the comfort of your house.

All you need to do is to create an office somewhere in your house and have a functional and user-friendly dating website. People usually pay you for the services you render. The demographic and psychographic composition of those who hire the services of matchmaking services companies cut across all eligible singles of different race, nationality and culture that have the capacity to pay for their services, hence the demographic composition of a matchmaking services company is all encompassing.

The truth is that when it comes to matchmaking services company; there is indeed a wide range of available customers. Most matchmaking services companies tend to get involved in loads of services as it relates to providing a platform where eligible singles can get to connect and find their mates, but that does not mean that there are no niche areas in the industry. As a matter of fact, some eligible singles will only deal with a matchmaking services company that specializes in connecting singles of same race or same sex et al hence the need for some matchmaking services company to carve a niche for themselves.

Aside from creating platforms where eligible singles connect, most matchmaking services companies also specializes in one or more of the under listed;. The truth is that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your services or business properly, you will always make headway in the industry. Just ensure you have a robust assemblage of eligible spinsters and bachelors under your network, a functional user — friendly dating website, you can deliver excellent customer care services and you know how to reach out to your target market eligible spinsters and bachelors.

But there are several matchmaking services companies and other related businesses in the dating services industry scattered all around the United States and even in the globe.


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So, if you choose to start your own matchmaking services company in the United States of America, you will definitely meet some level of competition amongst matchmaking services companies and other businesses or individuals that can offer the services that you are offering. In every industry, there are always brands that perform better or are better regarded by customers and the general public than others. Some of these brands are those that have been in the industry for a long time, while others are best known for how they conduct their businesses and the results they have achieved over the years.

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These are some of the leading matchmaking services companies and other related dating services in the United States of America and in the globe;. If you are planning towards successfully launching a business and maximizing profits, then you need to ensure that you get your economic and cost analysis right and try as much as possible to adopt best practices in the industry you choose to build a business in.


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  • Matchmaking services business is not a green business as you will come across several matchmaking services companies and dating services sites when you drive through town, search through directories and browse through the internet. So, if you are mapping out your economic and cost analysis, you should carry out thorough market survey and costing of what is required to rent a space where you are expected to open your matchmaking services company and the amount required to purchase office gadgets and furniture and also the running cost to successfully run the business. If you are considering starting a matchmaking services company, then your concern should not be limited to the cost of renting an office space and purchasing office gadgets and furniture, but also on branding and on how to build a robust clientele base loads of eligible bachelors and spinsters.

    The truth is that if you are able to build a robust clientele base, you are sure going to maximize profits in the business.

    For Guys: How To Write A Good Online Dating Profile

    If you are looking towards starting a matchmaking services company, you would have to start from the scratch because you can hardly get the franchise of a matchmaking services company to buy. Besides starting a matchmaking services company from the scratch is less stressful when compared to other small — scale businesses which usually requires detailed groundwork before launching the business.

    With a matchmaking services company, you should just try as much as possible to get the right assemblage of eligible bachelors and spinsters, functional user — friendly dating website, office tools and equipment, build business relationship with key stakeholders and then leverage on every marketing tool within your disposal especially the internet to market your services.

    The only way to avoid this challenge is to create your own market.


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    • Some other challenges and threats that you are likely going to face are economic downturn and unfavorable government policies.