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Easydate Dating Site
You can have your own Dating site in 20 minutes! Likewise, similar matching mistakes could damage the brand reputation of EasyDate's other more established sites. Customers both online and offline are looking for tailored solutions. They want to be treated as individuals.
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It is not just about the size of the database, it is the quality of the information that matters. EasyDate seeks to woo investors and overseas customers.
One of the key determinants of sustained business success is to know what you can be the best at. EasyDate appears to have two business models in play and one in development.
One is a multi-brand approach focused on niche markets with, I presume, versions of these being rolled out internationally. The second is the "white-label" approach.
The third is aggregation. Clearly, the market is expanding.
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But eventually, as EasyDate either gets too diversified or the market saturates it will need to focus on the model it can be the best at. I suspect this might well be the emerging aggregation model.
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The aggregation approach allows it to play into the classic "love" themes such as "find your one in a million". And customers will feel they are not missing out on "the one" who may be on a site they haven't signed up to.
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I'd also suggest partnering with the likes of Skype so that people could immediately chat for free. The aggregation model also lends itself to the use of mobile, whether through mobile sites or applications. Bill Dobbie has a clear and compelling strategy that cleverly blocks competition at every turn, and he has identified a large but niche market for people looking to find a partner.